BRANDING | Xanalys

Celebrating heroes

When people's lives are on the line, it is critical to public safety that no thread of evidence is missed. Investigators meticulously build a case by pulling together the pieces of the puzzle. A single piece of evidence and its relationship to others can unravel a mystery, save a life or help identify the origin of a disease.

The Xanalys branding initiative encompassed a deep understanding of the challenges faced by clients in conducting investigations and how they were using the companies products, in addition to developing a new product naming architecture and pioneering the establishment of a new market segment.